Great Packaging…it’s a piece of Cake!

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Great Packaging…it’s a piece of Cake!

At Priory Press Packaging, we understand that great packaging plays a significant part in getting your product to market. We present clients with solutions that are fit for purpose, innovative and strong. In this case, we worked closely with Graham’s Bakery, who are launching a delicious new range of celebration cakes. They required practical retail boxes to display each of them.

Packaging is essential to protect the cake before use, and with that Priory Press Packaging manufactured a strong box with two tuck ends. This allows the consumer to easily slide the cake in and out from either end of the box. This makes the product easier to handle. The structure and size of the box provides space around the top of the cake to avoid any damage to the decoration. The cake boxes stack well on a shelf, and with a large window patched film falling over the top and side of the box, the consumer has full view of the product they are about to buy.

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Packaging is like the decoration on a cake!
It has the visual ability to attract the wandering eye!

A cake is a focal point of any birthday or celebration so presentation is key. Just like the appeal of your packaging, the final decoration of a cake is what draws attention and curiosity to attract the wandering eye. We were luck enough to try all of the cake flavours after we carried out a bit of food photography in our Priory Press food prep and photography kitchen. These desserts offer an indulgent treat for all sweet lovers and for every occasion, with flavours like Raspberry and Vanilla sponge, Dark Chocolate and White Chocolate. Visit Graham’s Bakery online and find them in your local Spar.

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