Priory discussed the brief with us at length, and from the very start, went out of their way to understand the brief, and provide us with repeated samples, until we were happy with the material design. They were very helpful in identifying what was possible, sensible and effective, in particular with the judicious use of foil, to gain the best possible shelf-presence without going over-budget. They are a busy team, and at times it was clear that their increasing customer demand meant that they were a bit stretched, but generally the timescale expectations that they set were met, and I am thrilled with the result. We are already discussing the next product line, a re-vamp of our 60-plus range of Speciality Leaf Teas!