Going Green – Sustainable Packaging Tips
It’s no secret that more brands are pledging to go green. The Attenborough effect and recent promises from the UK government to eliminate plastic waste by 2042, has influenced brands to rethink their packaging.
Packaging is a vital part of the supply chain. It starts with the material producer and the packaging manufacturer/printer, the brand owner and retailer and waste and recycling organisations. Transitioning to more sustainable packaging takes time, especially for larger companies. It can involve changing the machinery and production line, looking at shelf-life and food safety. So, if you’re just starting off your business, ensure you consider these factors when choosing packaging. There has been consideration about a plastic tax fee. “Most experts agree that a national tax on plastic is more likely to be created to incentivise change.” (Raconteur, 2019)
Our Sustainability and Environmental Policies
A key USP for Priory Press Packaging is that we produce biodegradable and compostable packaging. Over recent years, this USP is a growing factor of why clients approach us. They are aware of the impact their packaging can have on the environment. We use vegetable-based inks, chemical free and fully recyclable printing plates, energy renewable resources and have a strict waste management policy. These are discussed regularly with new customers as it aligns with their ethical values. Read our environmental statement here.
Almost all of the card we use in production is FSC/PEFC Certified from the mill. We are currently in the process of attaining our FSC and PEFC Chain of Custody Certification. This allows our customers to show corporate responsibility for their packaging to the consumer if they incorporate the logo. Packaging is becoming a vital part of a product as consumers buy with their eyes. We produce bespoke and made-to-order packaging. So, we have an increase of customers seeking unique design and branding. Luckily, we have a talented design team who have created some stand-out products.
Ethical packaging doesn’t have to cost the world. As carton board is extremely versatile, it is a great material to consider. In addition, be cautious you are not over-ordering so that there is less waste produced. Furthermore, avoid over-packaging – consumers like to see the product before they purchase. Finally, it’s fantastic if your packaging is fully recyclable, biodegradable and compostable. So, include it in your branding! Customers are more wary of the products they are purchasing. This is also great to get your brand noticed.
If you need further advice on sustainable packaging or you’re looking to transition, we’d be delighted to help! Go Green with us and start your story today.