Here at PPP, we’re extremely lucky to have a team of talented designers.
We thought it was time you should get to know them a little better.
When did you start at PPP?
I started working for Priory Press Packaging in September 2014 when the company was based in Holywood, I moved with the company when the new premises opened in Conlig, County Down.
What was the first project you worked on?
The first project I worked on was packaging for a chocolate bar, it was my first day and I was really keen to start work. I was asked to design a box and graphics for a luxury chocolate bar. I think I will always remember my first project, as I was so excited to start a new job and work in graphic design full time.
We’re not supposed to pick favourites, but what is the project you are most proud of to date?
I don’t have a particular favourite but a recent project I really enjoyed working on was the Foods of Athenry Whiskey Cake. I enjoyed this project as I had to create a custom tooling cut-out to mimic the shape of a whiskey glass. This window allowed the customer to have a sneak peek of the product without removing any of the outer packaging. I then worked on the design to incorporate references to the product throughout and added a wrap around ribbon graphic to bring the box together. I was so pleased with the final product and received positive feedback from our client.
Foods of Athenry Farmhouse Favourites Whiskey Cake box with custom die-cut 🥃
What are the greatest challenges you face when designing?
I think one of the biggest challenges designers face in general is producing fresh and effective design each time, whilst ticking off all the boxes on a client brief. Everyone wants their product to stand out and I try to make sure I apply this to all of my designs.
What aspects of designing are most enjoyable to you?
I would have to say my favourite areas of design are branding and photo editing. I do some photography in my spare time and these skills are easily transferable. Branding is a firm favourite; it was one of my favourite areas of study in University and still is today.
Lora is our go-to girl for any beauty packaging 💄, her insert designs hold products perfectly and present them impeccably.
How would you describe your design aesthetic?
I don’t think I have a particular style but I do like to keep things clean and crisp and I would say I am very detail oriented.
Lora’s very distinctive design for Harry’s Dog Bakery! 🐶
What’s the dream project?
For my dream project I would like to work more with illustration. It can be nice to move away from the computer and go back to basics with hand drawn elements. I would love to bring illustration and branding together in such a way that it could be used for an international brand campaign.
Lora’s design of our marketing campaign ‘Package Me Pretty’ 💄
What is the most valuable part of what you do?
The feedback from our customers is one of the most important things for me, with constructive feedback I am able to make sure my client is happy and we can build a long lasting relationship. In addition when working with small businesses and home-grown brands, it is nice to see how important their product/ packaging is to them and it is a real privilege for me to be involved.