5 reasons why you should stick labels to the man in 2018 and swap for sustainable sleeves instead.
Labels… stick… you get it? We’ll stop.
1. Show off more of your brand
Producing food and profiting from it – it’s all a good idea until you realise the legislative requirements that come with it. Yep, even if you just sell your world-famous soup in a tub at the Farmers market – you’re going to need to declare every little ingredient that went into it. So, a sticky label seems like the natural choice as a ‘necessary evil’, but the reality is that once you have all the legal requirements on, there’s less room to showcase your brand. With a sleeve, you can have it wrap around your entire product, so your customers can read more about how great it is.
2. Put a bit of effort in (yes, we went there)
Consumers today are savvy, sophisticated and bottom line – not stupid. We’re not going to pretend that a carton board sleeve is going to move heaven and earth for them, but a sleeve can certainly suggest a higher quality product. After all, think of what there is to consider when you opt for a carton board sleeve -(board, board thickness, finishing touches etc.) – a label is a label at the end of the day, there for necessity – not to sell.
3. ‘Cause of the environment. Duh.
Stickers are plastic. Do we need to say more?
4. Less room for error
If you’re a start up, you probably won’t have a machine that does the sticking on for you like other big fancy folks. This means sitting at your kitchen table with a laser level, spirit level, ruler, magnifying glass and any other instruments needed to get that sticky label in the very centre. We feel stressed just typing about it. Our sleeves arrive with you pre-glued and folded, just pop them round your tub or tray. Then you can go watch your TV shows.
5. Consider the customer
How many times have you, personally, had a one-on-one outright fight with a tub to try and get its what-feels-like industrially stuck down lid off? We have, quite a few times. And, have you ever tried to redeem the cooking instructions from a sticky label that is now completely torn to shreds? Not fun is it? We like our dinners cooked thoroughly, thanks very much, so the only thing we’ll be sticking to is sleeves.